( Source: Instagram) Instagram demographics 25% of users access Facebook via laptop or desktop.96% of users access Facebook via mobile devices.On average, Facebook users spend 35 minutes a day on the platform.86% of households with an annual income above $100,000 use Facebook.86% of households with an annual income between $80k-$100k use Facebook.88% of households with an annual income between $70k-$80k use Facebook.81% of households with an annual income between $60k-$70k use Facebook.88% of households with an annual income between $30k-$60k use Facebook.85% of households with an annual income of less than $30,000 use Facebook.34% of people that are 65+ years old use Facebook.Facebook has 2.7 billion monthly active users.Given that Facebook is the number one platform for adults, understanding its audience is crucial for devising the social media strategy for your business.Ģ022 Facebook demographics data: Active monthly users ( Source: Facebook) Facebook demographics View the 2022 Social Media Demographics Guide to discover more about what makes the audiences of Facebook, Instagram, Twitter, LinkedIn, YouTube, and Snapchat unique or bookmark it now to reference anytime. Our updated 2022 Social Media Demographics Guide surfaces the demographic data you need to inform a smart strategy, like age, gender, and income - plus device usage and site behavior in one easy-to-read infographic. That’s why we’ve done all the heavy lifting for you. That’s a lot of social media demographic research to sort through when you want to zero in on understanding audience characteristics of specific networks - and we know the last thing a social marketer has is time to spare. Editor's Note: This post was originally created in 2018 and has since been updated to reflect 2022 data.Ĥ2% of the world's population - a whopping 3.2 billion people - use social media.
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